Core Messages

This is a small but very important page in the kit as pretty much everything that Totally Locally is all about can be distilled down into a few core messages.

Each message has its own explanation pages but if it were a shop the £5 message would be the sales pitch to get customer in, the Hidden Gems would be all the goods that were being sold and The Magic Tenner would be the financial transactions in the back room.

Everything thing about the Totally Locally campaign is built around three core messages:

1. The £5 Message

2. The Magic Tenner

3. Hidden Gems


These concepts underpin the way that Totally Locally talks about itself, how if celebrates the things that make our towns and areas different from each other and how every activity in the campaign pushes at least one of these three messages.