ABOUT TOTALLY LOCALLY
Totally Locally is something special. It’s more than a shop local campaign, it’s a philosophy.
It started out as a small idea in the North of England and has grown into a multi-award-winning worldwide movement. Groups of volunteers in towns and areas use our Town Kit, following guidelines and using templates and a full event strategy, and use it to make their town a stronger, more vibrant & resilient place. And all we ask in return in that if they come up with a new idea, it is shared with everyone else.
There is now a network of Totally Locally Towns across the world, sharing ideas, working together and making a difference to their independent businesses.
It works. It has been proven from Yorkshire to London to New Zealand. A new vibrancy, a spirit of cooperation, and a better Independent High Street.
WE WROTE A BOOK!
The best way to find about us is with a nice cuppa and a book so if you want to know more, may we recommend “The Economics of Being Nice” which is now for sale in our shop
2 years in the writing, this is a guide to our Town Kit – which includes all the materials, methodology and step-by-step guides to allow you to start Totally Locally in your town, or to inspire you to start your own campaign. It also shares inspirational stories from people who have used it to make a big difference to their high streets, and how they went on to do other incredible things on the back of it. Packed with 230 pages of ideas, stories, photos, how-to-dos and big inspiration from people we’ve met through the decade of running Totally Locally.
WHAT WE DO
We help communities to build strong local economies from the bottom-up in towns across the UK & worldwide.
We create tools for businesses, groups and volunteers to help themselves – enabling them to boost, sustain and promote independent shops, makers & producers, making towns thrive.
We encourage collaboration, we encourage no bulls**t and we encourage being nice.
We aren’t “anti-chain”, we actually believe a good high street is a mix of these and independents, we just want a level playing field by giving indies access to the kind of marketing materials and support that the big guys have.
BELOW are the main ways we do this.
There are many other strands to Totally Locally as you will find as you dig deeper. But it boils down to this…..
Love Where You Live – You Might Just Make It Better.
The Totally Locally Town Kit includes everything you need to run a successful campaign to help re-invigorate your High Street.
From how to get a first meeting together, campaign timeline, house rules, logos, images, posters, print templates, launch material, press-releases, links to open-source peer groups, lots of “how-to’s” and much more.
Our Town Kit is a framework for collaboration, it gives your group the tools to improve your town and develop a stronger collaborative community.
Fiver Fest is a big celebration of the small businesses and shops that make up the high streets and communities across the UK that make our towns special.
Our simple message – spending just £5 per week in your local independent shops and businesses makes a huge difference to your town or High Street!
Fiver Fest is now a national event. Each time 50-100 towns and thousands of businesses across the UK get involved.
Magic Tenner is a national event to highlight the positive effects of spending locally with independent businesses.
When you spend £10 with an indie, up to £50 goes back into the local economy through the network of local suppliers and spending – it’s magic!
Businesses across the UK show how many other businesses they support with your spend and have great £10 offers to help you spend that tenner! This is a national event involving dozens of towns and thousands of businesses.
As seen & heard on/in:
THE FAMOUS £5 MESSAGE. IT STARTED HERE
The simplest of messages. Spend £5 a week in your local independent shops & businesses and it adds up to a huge impact for your local economy.
This message (which we started way back in 2010) has been adapted & adopted across the world.
Showing what the number is for your town makes people stop and think, and how change their behaviour just a little bit can have a huge impact if everyone does the same!
2 SIMPLE EXPLANATIONS OF HOW LOCAL ECONOMICS WORKS
– THE FOUNDATION OF ALL THAT IS ON THIS SITE!
TOTALLY LOCALLY NEWS