ABOUT TOTALLY LOCALLY
Totally Locally is something special. It’s more than a shop local campaign, it’s a philosophy.
It started out as a small idea in the North of England and has grown into a multi-award-winning worldwide movement. Groups of volunteers in towns and areas use our Town Kit, following guidelines and using templates and a full event strategy, and use it to make their town a stronger, more vibrant & resilient place. And all we ask in return in that if they come up with a new idea, it is shared with everyone else.
There is now a network of Totally Locally Towns across the world, sharing ideas, working together and making a difference to their independent businesses.
It works. It has been proven from Yorkshire to London to New Zealand. A new vibrancy, a spirit of cooperation, and a better Independent High Street.
TOTALLY LOCALLY NEWS

THE FAMOUS £5 MESSAGE. IT STARTED HERE
The simplest of messages. Spend £5 a week in your local independent shops & businesses and it adds up to a huge impact for your local economy.
This message (which we started way back in 2010) has been adapted & adopted across the world.
Showing what the number is for your town makes people stop and think, and how change their behaviour just a little bit can have a huge impact if everyone does the same!
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WHAT WE DO
We help communities to build strong, sustainable local economies from the bottom-up in towns across the UK & worldwide.
We create tools for businesses, groups and volunteers to help themselves – enabling them to boost, sustain and promote independent shops, makers & producers, making towns thrive.
We encourage collaboration, we encourage no bulls**t and we encourage being nice.
We aren’t “anti-chain”, we actually believe a good high street is a mix of these and independents, we just want a level playing field by giving indies access to the kind of marketing materials and support that the big guys have.
BELOW are the main ways we do this. There are many other strands to Totally Locally as you will find as you dig deeper. But it boils down to this…..
Love Where You Live – You Might Just Make It Better.
The Totally Locally Town Kit includes everything you need to run a successful campaign to help re-invigorate your High Street.
From how to get a first meeting together, campaign timeline, house rules, logos, images, posters, print templates, launch material, press-releases, links to open-source peer groups, lots of “how-to’s” and much more.
Our Town Kit is a framework for collaboration, it gives your group the tools to improve your town and develop a stronger collaborative community.
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Outside of the Town Kit campaign we hold national events throughout the year (usually in quieter times).
These are organised at town level and designed to boost awareness and spending when footfall is usually lower than normal.
Each town gets a bespoke Kit with posters, social images, banners etc for their town to distribute to local businesses. With lots of towns all doing simultaneously, it has a huge impact.
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TownThrive is how Councils, BIDs and other funded organisations can help run our campaign locally.
This is how to combine the clout and resources of local authorities & business groups with the community-led, feet-on-the-ground energy of volunteer groups.
We work alongside you to give the campaign the best chance of working long-term and spark the spirit of collaboration in your town.
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2 SIMPLE EXPLANATIONS OF HOW LOCAL ECONOMICS WORKS
– THE FOUNDATION OF ALL THAT IS ON THIS SITE!











