This is a small but very important page in the kit as pretty much everything that Totally Locally is all about can be distilled down into a few core messages.

Each message has its own explanation pages but if it were a shop:

The £5 message would be the sales pitch to get customer in

The Hidden Gems would be all the goods that were being sold

The Magic Tenner would be the financial transactions between local suppliers

Everything thing about the Totally Locally campaign is built around three core messages, and these are the tools to tell your customers all about it and how it works to make your town or High Street Better.

These concepts underpin the way that Totally Locally talks about itself, how if celebrates the things that make our towns and areas different from each other and how every activity in the campaign pushes at least one of these three messages.