Really, it is that simple! Just switch £5 or $5 or €5 of your weekly shopping from chainstores, supermarkets or online to an independent business in your town. Change where you buy your lunch time sandwich, where you buy your coffee, shop with the independent butcher, grocer or book shop, it is that simple. You may ask how this makes a difference?

Take a town with a population of 10,000 adults. If every adult took this simple £5 action that would be £2.6 million pounds more being spent with independent businesses in the town.

That makes a big difference, the shops are more sustainable, they create new jobs, new businesses start up and supply the local shops and your town keeps its character with good quality shops and businesses.