Small Business Saturday, did you notice it? Did it make you go and ‘shop small’ for the day? Reading the press the day was a great success:
“British consumers spent £623m with small firms across Britain as part of Small Business Saturday, according to analysis.
Falling on 5 December, the initiative, now in its third year, attracted 24pc more cash than in 2014, an increase of £119m.”
But this is just for one day, what happens on the next Saturday and the ones following? Back to the old habits? “We’ve done our bit by supporting a small shop for one day”. Does it have any long-lasting effect or impact? Do the shops benefit long term from the effort to double their takings for just one day?
Totally Locally promotes using your local, independent shops all year round. This doesn’t mean not using supermarkets or chain stores – until small businesses have similar opening hours and click and collect systems we’ll still shop with big businesses.
Our message is a simple one – just switch £5 of your shopping each week to local, independent businesses. If every adult in the UK made this small change it would be worth £260 million to the local UK economy every Saturday (£13.5 Billion a year) – small businesses who pay corporation tax, employ staff, create jobs and have their own network of local businesses they use and support. Your £5 goes a long way!
So next time your thinking of going shopping think like every Saturday is Small Business Saturday, you can make a huge difference with a small action.