One of the reasons it’s good to have a Totally Locally campaign in your town is that for pretty much any idea/event you can think of, having a locally recognised name means you have a platform to launch it from!

Take Geraldine in New Zealand for example, this year the local Totally Locally Team decided to have a fun take on promoting local shops by having an Easter Bunny trail for kids. Intrepid explorers who managed to find all the bunnies hidden in local shops were entered into a raffle to win $100 vouchers for independent shops, what’s not to like!