ANYWAY, WHERE WERE WE…
The Totally Locally Fiver Fest is a big celebration of Britain’s fantastic small businesses and shops, many run by families or individuals, but ALL contributing massively to the economy of the UK and the wellbeing of our towns.
THE LAST NATIONAL FIVER FEST (OCTOBER 2020) SAW 130 TOWNS & THOUSANDS OF INDEPENDENT SHOPS AND BUSINESSES JOINING IN.
We had absolutely loads of media coverage, and the reports of big sales, and new customers rediscovering their High Streets was huge.
NEXT TIME IT’S GOING TO BE EVEN BIGGER!
Businesses taking part put on special £5 offers over 2 weeks, to show the diversity and value of what they sell, and to say thank you to the communities that support them.
It comes from the (now famous) Totally Locally £5 message showing the huge impact of people spending just £5 per week in their local independent shops can have on our High Streets.
PLEASE NOTE: THE FIVER FEST IS FOR INDEPENDENT BUSINESSES ONLY –
THOSE WHO CONTRIBUTE DIRECTLY INTO THE LOCAL ECONOMY OF THEIR TOWN. IT DOESNT INCLUDE BIG CHAIN STORES, SUPERMARKETS OR MULTINATIONAL COMPANIES. FIVER FEST WAS DESIGNED TO LEVEL THE PLAYING FIELD – TO GIVE A HAND TO SMALL INDEPENDENT BUSINESSES.
Here’s a map of which towns that took part in the October 2020 Fiver Fest.
If you like Fiver Fest and think ‘My High Street could benefit from some of this Totally Locally action’ why not look at joining the wider Totally Locally Campaign?
It’s a free marketing & branding kit with loads of ‘How To Do a…’ type articles, a peer to peer group where people from all over the world chat and offer advice. It tells you how to get people working together and how to include everyone, whilst p••••ing off no one (not easy with small businesses!).
If you have read everything in the Fiver Fest section of this site….
TO APPLY FOR YOUR TOWN TO JOIN FIVER FEST
To find out what offers are on in your town or high street, check out your local press, or social media. Look for #fiverfest or #totallylocally or #totallylocallyyourtownname
JOIN IN, DON’T DO YOUR OWN THING
Like everything we do, National Fiver Fest is all about collaboration and showing a united front. It’s run simultaneously across towns all over the UK and works because together, we have a much stronger voice! It is why it has such an impact. It’s also run at very specific times of the year, which was done with much consultation of businesses. These are the quiet times for businesses so Fiver Fest is to help out at those times.
Due to this (and our trademark), we don’t allow Fiver Fest or the use of the name to be attached to other campaigns without our permission.
Busy times of the year such as Christmas are a bad time to do discounting or special offers, as it’s the one time where locals choose to spend locally anyway! Having it during these times it will just be lost under the weight of the general Christmas message. There are other ways of helping out local businesses during these times but Fiver Fest isn’t the best way of doing this.
Note: Totally Locally and Fiver Fest are trademarked & copyrighted so no changing bits or copying it and pretending it’s your idea. Life doesn’t work like that. Sorry.