in association with

YOUR ONE-STOP SHOP FOR WHOLESALE

presents

 
 

THE TOTALLY LOCALLY MAGIC TENNER CAMPAIGN

Bringing collaboration to your High Street to boost your local economy

 

WHAT IS THE MAGIC TENNER?

The Magic Tenner Campaign encourages people to spend just £10 at their local independent shops and businesses, by putting on a £10 special offer over a 2 week period. This creates a buzz in the town, collaboration on marketing and brings new and returning customers to your high street.

It’s proven many times with individual towns, and last year with our first national Magic tenner, where 73 towns across the UK joined in, with huge success.

It’s all about demonstrating how the seemingly small amount of £10 can have a big impact on your local economy.

Magic Tenner is free to join, and we provide you with everything you need to run the campaign. All you need is a collaborative spirit and a desire to see your town busy!

BENEFITS FOR YOUR BUSINESS & TOWN

Engage with your customers: Use the Magic Tenner campaign to connect with your patrons.

Collaborate with fellow traders: Work together to celebrate your collective importance.

Highlight your impact: Show how local businesses contribute significantly to the community.

Increase footfall in your town, and your business!

Remember, every tenner spent locally is like a little magic trick that benefits your town! 🌟🛍️💰

WHY IS IT LIKE MAGIC?

When you spend £10 locally in your independent businesses, it can result in up to £50 circulating back into the community*.

This is called ‘the multiplier effect’ and it occurs because local indie businesses often choose to spend their money with other local suppliers, who in turn use local suppliers, creating a positive economic cycle. The money goes round and round your local economy. Magic Tenner lets your town highlight this.

* It’s based on this study from The New Economics Foundation>>

Imagine spending a tenner and seeing it multiply into a much larger contribution to your town’s prosperity.
By supporting local businesses, you’re not only getting great products or services but also investing in the vibrancy and uniqueness of your high street.

The next National Magic Tenner event will take place on 11th-26th May 2024.

Lots of fabulous £10 offers from your local independent shops and businesses.

you can apply to take part below…

OUR SPONSOR FOR MAGIC TENNER:

We are proud to announce that this Magic Tenner event is sponsored by

The online wholesale marketplace connecting independent retailers with independent makers & brands.

You can read more here: >>

A couple of videos to explain the Magic Tenner Concept:

APPLY TO BE PART OF MAGIC TENNER HERE

THERE ARE TWO WAYS YOU CAN GET INVOLVED

TO ORGANISE MAGIC TENNER IN YOUR TOWN (OR WITH YOUR NEIGHBOURING BUSINESSES)

This is what will have the biggest effect – with locals and visitors tempted to visit your town because loads of businesses are all offering special deals all at once.

To apply for the personalised Magic Tenner Kit scroll down on this page to submit the form.

TO TAKE PART JUST YOURSELF

CLICK HERE to download the general UK posters for individual businesses (these aren’t bespoke for your town).

Like everything we do, it’s not just limited to bricks-and-mortar businesses, any independent business can join in even if you don’t have a physical presence in your town or area.

 

 

Here’s a map of the towns joining in with the Magic Tenner – first check if your town is already taking part, if so, get in touch with the organisation/group listed who will share the posters with you:

 

The Magic Tenner Kit

This will include the following goodies (some with your town name & social handles on):

  • Posters to show how many local suppliers and businesses you work & spend with
  • A template to show your £10 offer that you’ll have during the fortnight to help locals spend that tenner!
  • Poster to show all the offers available in your town
  • £10 price labels
  • Selfie board
  • Bunting design
  • Images for social media
  • link to a downloadable ‘How To’ guide to make the biggest impact for your businesses and town as a whole.

Please note: These are PDF files which we customise for your town. It will be up to you to have them printed.

JOIN IN, DON’T DO YOUR OWN THING

Like everything we do, National Magic Tenner is all about collaboration and showing a united front. It’s run simultaneously across towns all over the UK and works because together, we have a much stronger voice! It is why it has such an impact. It’s also run at very specific times of the year, which was done with much consultation of businesses. These are the quiet times for businesses so Magic Tenner is to help out at those times.

Due to this (and our trademark), we don’t allow Magic Tenner or the use of the name to be attached to other campaigns without our permission.

Busy times of the year such as Christmas are a bad time to do discounting or special offers, as it’s the one time where locals choose to spend locally anyway! Having it during these times it will just be lost under the weight of the general Christmas message. There are other ways of helping out local businesses during these times but Magic Tenner isn’t the best way of doing this.

Note: Totally Locally and Magic Tenner are trademarked & copyrighted so no changing bits or copying it and pretending it’s your idea. Life doesn’t work like that. Sorry.