This is the story of how a campaign grew from small beginnings to become a much-loved brand recognised across the world – with no budget, no marketing and no sponsorship. It has flourished purely on word of mouth, collaboration and good people sharing ideas so that others may benefit.
This book is a guide to the Totally Locally Town Kit – which includes all the materials, methodology and step-by-step guides to allow you to start Totally Locally in your town, or to inspire you to start your own campaign. It also shares inspirational stories from people who have used it to make a big difference to their high streets, and how they went on to do other incredible things on the back of it.
We call this ‘The Economics of Being Nice’.
This book was printed on recycled paper by our local printers in Calderdale.
Dale Thomsom (verified owner) –
I have been working in town centre regen and economic development for over 20 years and think this is simply one of the best “how to” guides I have ever seen. It’s accessible to anyone, hugely motivational and brilliantly presented. Love the case studies. Love the practical wisdom. Love the tool kit of tried and tested ideas. You can tell that Chris is passionate about the subject but doesn’t pull punches about how difficult it is, in some cases, to change the status quo, and facilitate real collaboration. Can’t recommend this book highly enough.
Didy Ward (verified owner) –
There are initiatives that have worked in our town and many that haven’t. But nothing as unifying as the ideas presented in this book, which is inspirational and will provide exactly the support we need to make our town as busy as it can be. We already have a champion (who also bought the book) and will keep the momentum going until we are a true Totally Locally town!
Gail Hannan (verified owner) –
Absolutely love this book it’s so positively inspiring!
The ideas, concepts and ethos make so much sense and Chris’s passion for supporting small independents and helping towns to thrive, jumps out of every page.
If your town hasn’t yet gone Totally Locally yet, read this book and I can guarantee you’ll be full of motivation to get the ball rolling!