Totally Locally was put together by Chris Sands, an award-winning expert in branding and marketing, based in Hebden Bridge in the North of England.

Totally Locally is not funded, is not a big organisation and is not connected to any organisation or government initiative. It runs alongside Chris’ company, The Good Company, as a stand-alone project.

Totally Locally has been given away for free but it doesn’t mean it hasn’t cost a lot. It has had hundreds of hours work to produce the full step by step guide, the beautifully designed posters and templates and meeting with towns, talking to people and supporting people online. It’s all been done in the name of ‘The Economics of Being Nice’. Meaning being nice makes business tick, makes life better and makes for a big adventure.

We are now open to commissions with organisations on place branding & placemaking projects based around Totally Locally, & are available to work on commissions with Councils, business associations & government. see Chris’ other work at

Chris, under the name   The Good Company , spends his days working with organisations and businesses to bring a unique mix of brand strategy and connection to place to his customers.

Projects include The Piece Hall, Halifax, Regional Development Australia (Barossa), The South Pennines Regional Park, The Sandstone Ridge, Cheshire, Halifax Borough Market and many colleges & arts organisations.

These specialities have led him to work and lecture across the UK and in Australia & Europe.

He started Totally Locally in Calderdale way back in 2010 when Calderdale Council put out a call for a shop local campaign. It’s safe to say, Chris went a bit overboard with it!  It had a huge effect on Calderdale almost immediately. He decided to give it away to anyone who wants it when he was inundated with requests from towns when they saw the effect Totally Locally had on his home town and the local area.


Chris grew up with a Dad running a village shop, and a Grandad running a bike shop. it’s where the passion to help small businesses comes from. “If my Dad had had access to something like Totally Locally all those years ago, it would have made life a lot easier for our family. That’s why I did this.”


In 2015 Chris received an Honorary Doctorate from Staffordshire University for his work helping in the grass-roots led regeneration of towns across the world.

Awards include:

Winner – Economic Development Australia Awards 2016 – Best Promotional & Marketing Campaign – for ‘Extraordinary, Everyday Barossa’

Honorary Doctorate from Staffordshire University 2015  Hons. D Univ

Winner of APSE Award  2013 – Best Community & Neighbourhood Initiative for Valley of Lights

Winner of the ‘Inspire Award 2013’ for Inspirational People of Calderdale

Chris’ motto is “Love where you live – You might just make it better”. 

Totally Locally is able to work nationally due to many people who volunteer and work alongside.

These people include Simon Waldren, Nigel Goddard, Marc Briand,  Amy Harbour, Emma Corfield Waters, Jo Swift, Karina Wells & Katie Kimber.

On top of that many people have stepped in to help with certain parts of the scheme when they can, and there is huge support from and between Totally Locally town leaders & Instigators.

It makes it all worthwhile!