The Totally Locally Fiver Fest is a big celebration of Britain’s fantastic small businesses and shops, many run by families or individuals, but ALL contributing massively to the economy of the UK and the wellbeing of our towns.

THE LAST NATIONAL FIVER FEST (FEBRUARY 2020) SAW OVER 100 TOWNS & THOUSANDS OF INDEPENDENT SHOPS AND BUSINESSES JOINING IN. 

We had absolutely loads of media coverage, and the reports of big sales, and new customers rediscovering their High Streets was huge. 

THIS JUNE IT’S GOING TO BE EVEN BIGGER!

Businesses taking part put on special £5 offers over 2 weeks, to show the diversity and value of what they sell, and to say thank you to the communities that support them.

It comes from the (now famous) Totally Locally £5 message showing the huge impact of people spending just £5 per week in their local independent shops can have on our High Streets.

PLEASE NOTE: THE FIVER FEST IS FOR INDEPENDENT BUSINESSES ONLY – 

THOSE WHO CONTRIBUTE DIRECTLY INTO THE LOCAL ECONOMY OF THEIR TOWN. IT DOESNT INCLUDE BIG CHAIN STORES, SUPERMARKETS OR MULTINATIONAL COMPANIES. FIVER FEST WAS DESIGNED TO LEVEL THE PLAYING FIELD – TO GIVE A HAND TO SMALL INDEPENDENT BUSINESSES.

  TO APPLY FOR YOUR TOWN TO JOIN FIVER FEST 

PLEASE FILL IN THE FORM AT THE BOTTOM OF THIS PAGE

FIVER FEST ‘HOW TO DO IT’ GUIDE

A guide for Shop & Business Owners’

The Totally Locally £5 Message has captured the imagination of so many people.

They get it. It makes it easier for them to shop locally.

They don’t feel overwhelmed and don’t feel that they have to boycott their supermarket or the big shops.

So they do it. Then they start to think more about their town.

Fiver Fest adds massively to that message.

It makes it easy for people to say “I’m going to spend my £5 to support my High Street”. And it shows that you as a business appreciate their custom – because you have put on a great offer for them.

It has had such an impact in almost every place it has been run. And people like to find new things. And they feel less intimidated if they know they can go and just spend £5 instead of worrying that everything will be really expensive in your shop.

Fiver Fest works even better if it’s tied into a food tasting / demonstration etc in your shop or, a treasure trail / map of all the offers. Lots of towns have found this really boosts the uptake of Fiver Fest.

AN OPPORTUNITY…

This is not about just selling £5 things. It’s an opportunity for you to get people through the door who haven’t ever stepped foot in your shop, or who haven’t been for ages. What you do when they get there is up to you.

Don’t worry if you don’t sell a lot of your special offer. It’s not about that (your offer may not be right for everyone, or they may already have one).

Just notice how many more people come into your shop, how many are talking about the campaign and how much press coverage you get.

Some towns have created amazing artwork to promote Fiver Fests.

National Fiver Fest now run over 2 weeks.

We feel that the fortnight works the best, as it gives people more time to engage (And Fiver Fest Fortnight sounds nice).  

 You can get access to the files for your town, edited by us ready for you to print, by filling the form in below. 

We ask you to promote offers from shops around you too, print them out and put them on all the shops’ counters.

This means you are all promoting each other, and people find out about places they may never even knew existed – and one of them could be you!

People will travel if there’s lots of offers from loads of different shops.

So by highlighting other businesses in your town you are persuading people to come and join in. It’s about creating a sense of exploring your high street. The big picture makes a bigger impact.

Just Remember….

– it’s not about shifting old stock, or stuff you can’t get rid of – you are giving people an excuse for them to explore your town and find out about all the great shops that are there. So make it a brilliant offer! The better it is, the more you will sell, but the more people will think about your shop in the future as somewhere to get good quality, interesting stuff. Some shops even change their offer as they go along, or have a few different ones from the start.

Think of it as an investment into advertising your business. It’s that simple.

MAPS

A Fiver Fest Map, possibly done by a local artist, is a brilliant thing to pull the whole thing together. Here’s Teddington’s & Chapel-en-le-Frith’s. They are lovely!

IF YOU ARE AN INDIVIDUAL SHOP

If you are an individual business, and your town isn’t doing Fiver Fest, but you want to join in – we can send you a set of generic posters that you can add your business name to.

Our smallest Fiver Fest has been one shop on its own. It was a great success! Just email us at: info@totallylocally.org add the title generic posters request & we’ll get them right back to you.

  Feedback from February 2020 FiverFest  

IVYS EMPORIUM, BANFF

Our shop saw increased footfall and really great sales on the first day in a usually quiet month. We also saw new faces coming in during the x2 weeks which was really nice. Overall I feel the campaign and vibrant posters especially did a lot to raise local awareness of the huge potential and benefits that spending locally can bring to our high streets.

SPOTTY DOG CUSTOMS, BURNTISLAND

As you all know #fiverfest is over and I would like to thank our customers and followers for huge support during this amazing event. Coming in here this morning looking at the empty spaces on shelves and walls made me feel so proud as lots of my own original art work got sold, especially my paintings, and that’s a huge deal for me, so thank you all! ?? Also lots of our artists on board art works got recognised and some have a new fans and followers since #fiverfest.

SCAPE INTERIORS, LEIG-ON-SEA

It’s been a brilliant success. Our fully lined zip up cotton velvet cosmetic bags have been a big hit with our customers. They love that they are sustainably made exclusively for us by a family co-operative in Jaipur, India from the remnants of our chair and cushion fabrics. We’ve sold over 50 in the first week and only have 7 left so might have to think about introducing a new offer!

TOTALLY LOCALLY WYMONDHAM

In Wymondham we’ve had our first day of our Fiver Fest, and from what we hear the day was great for everyone. People were walking up and down the street with their leaflets; two businesses have already been booked up or run out of stock of their offer! One shop that I know has been struggling has sent word that she had more people in the shop in the first 45 minutes than she’d had all week.

TOTALLY LOCALLY WHITLEY BAY

Our #fiverfest in #whitleybay has been blooming marvellous so far ?? We’ve had such positive feedback from our fab independent businesses. It’s been such a pleasure to coordinate the event in our area.

LOVE FOR FLOWERS, BANFF

It has been amazing we have loved seeing so many new faces in the shop. Great idea and well executed I’d say, we are even continuing our £5 deal through March.

SANDWICH SAUSAGE SHOP

This promo really made a difference to the Sandwich Sausage Company business in a difficult trading climate.

SAMANTHA STROWGER

I thought it was really good! Would love to see this happen more often! Really got me out the house and spending money locally! Also I deffo spent more than £5 in each place I went to.

So who took part in the February Fiver Fest? These towns!

Alnwick, Annan, Ashbourne, Ashby de la Zouch, Ashton-Under-Lyne, Austwick, Bakewell, Banff, Barry, Beer Village, Belper, Bognor Regis, Bolsover, Bridport, Bridgwater, Brigg, Brighouse, Brighton (North Laine), Burntisland, Buxton, Caldicot, Cheadle, Chester-Le-Street, Chichester, Chipping Sodbury, Chorley, Clay Cross, Clitheroe, Cullompton, Codicote, Congleton, Cowbridge, Crediton, Dartmouth, Daventry, Dumfries, Dursley, Eastbourne, Ellesmere Port, Garstang, Grassington, Halifax, Harborough, Hartlepool, Holyhead, Horsham, Kilmarnock, Kingsbridge, Kirkham, Knutsford, Llambed (Lampeter), Leek, Leigh-on-Sea, Lutterworth , Lyme Regis, Middlesbrough, Mold, Muswell Hill, Nairn, Nuneaton, NE Lincs, Overton, Newcastle, Newcastle under Lyme, Paisley, Plymouth, Prescot, Preston, Rochdale, Ruddington, Rugeley, Ruthin, Ryde, Sandwich, Scarborough, Seaton, Sheerness, Shepton Mallet, Shipston-On-Stour, Sidmouth, Sowerby Bridge, St Ives, Stockton On Tees, Stone, Stonehouse, Stornoway, Stroud, Teddington, Tewkesbury, Tiverton, Torquay, Totnes, Turriff, Tynemouth, Whitchurch, Whitley Bay, Worksop, Worthing, Wymondham, Yeovil, York.

Click on the map below and see where each town is and each one’s social media details by clicking on the icons: 

SO do you and your town want to take part in the June Fiver Fest?

Complete this form and we’ll be in touch!

We just need some information for you to create the posters for your town. The social media accounts will go on the poster footers, so if they don’t already exist, you can create them! e.g. @FiverFestYourTown
Note: this is for those lovely people who wish to organise our Fiver Fest in their town with more than one businesses taking part.
If you want to take part individually, email us at info@totallylocally.org

.

Note: this is for those lovely people who wish to organise our Fiver Fest in their town with more than one businesses taking part.
If you want to take part individually, email us at
info@totallylocally.org

.

CLICK  TO FIND OUT A LITTLE ABOUT THE £5 CONCEPT & FIVER FESTS>>

The Whole Totally Locally Concept runs on that simple & guilt free message – spend a fiver a week in your town, it helps your high street thrive and makes the place you live that little bit better.

Best of all you get the added bonus of connecting with your community, and supporting all those other local businesses that are all interconnected (the average independent business has 12 local suppliers, so each time you spend locally you support those other businesses too). Nice!

If you like Fiver Fest and think ‘My High Street could benefit from some of this Totally Locally action’ why not look at joining the wider Totally Locally Campaign? 

It’s a free marketing & branding kit with loads of ‘How To Do a…’ type articles, a peer to peer group where people from all over the world chat and offer advice. It tells you how to get people working together and how to include everyone, whilst p••••ing off no one (not easy with small businesses!). 

It’s in over 50 towns worldwide already, so it must do something right!  Just grab a brew, click here and browse!>>

To find out what offers are on in your town or high street, check out your local press, or social media. Look for #fiverfest or #totallylocally or #totallylocallyyourtownname   Most towns have Facebook too.

INSTAGRAM

#fiverfest

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We want your Fiver Stories – Let us know how Fiver Fest has affected your town, what great offers you’ve seen or even if you’ve just got to meet some new people.

This is a social thing – we want it to be a lot more than just selling things for £5. It’s about community and businesses supporting each other, whilst saying thank you to people who support local independent businesses.

Email your comment & stories to us at: info@totallylocally.org

LAtest NEws