WHAT’S IT ALL ABOUT?
The best way to find out is to watch this little interview before you go anywhere else. It was filmed at Place Leaders Conference in Adelaide, South Australia, where Chris was invited to speak about Totally Locally and all the great things that have happened. Totally Locally was the only non-funded project there, and the delegates were really interested in how it all works. Hope you like it.
And then check this little video done by those fab Totally Locally Newark people.
Totally Locally is a free campaign for you and your town to use (as long as you fit our free criterea) . It’s a well thought out strategic marketing campaign, that has a timeline and covers everything from holding your first meeting to launching Totally Locally in your town, to holding events and much more.. Then there’s loads of other tools to help you promote your independent businesses for a good 2 years. But its most unique characteristic is it relies on ‘non-stucture’, good will, being nice and having a bit of fun.
Here’s a video that explains the whole concept of keeping money in the local economy. You can use it in your group to get the whole message across.
Once you get into the habit of meeting in pubs, having no structure, minutes or chairman (ie just doing stuff!) new and exciting ideas come easy. And then we ask you to share your ideas with other towns. As we said – it’s about being nice.
Chris started Totally Locally back in 2010 in Calderdale, West Yorkshire, where he lives. It was so successful that other towns asked if he could do it for them. Chris was joined by Nigel Goddard and together they built the structure to enable towns to have the campaign as a ‘self-help’. And that’s when it all went a bit crazy! Marc Briand from Totally Locally Leek is a constant help with web stuff and general running of the campaign.
Totally Locally is run purely in spare time. It is not funded. We are now looking for partners to help us take Totally Locally to the next stage. If that’s your organisation please contact us at firstname.lastname@example.org
If you are interested in supporting us, please get in contact at: email@example.com or check out our DONATE button.