We always say “Totally Locally isn’t a silver bullet.” You won’t fix your town by putting up some posters and having a photo taken for your local newspaper. It’s not that easy. BUT if you get into the ‘feel’ of Totally Locally and learn to work in a new way, (which the Town Kit gets you doing), great things can happen.
Town groups that have adopted the Totally Locally Way have gone on to do big things. Many have won awards, and many have seen a dramatic reduction in empty shops and discovered a new communal way of working together. Many have gone on to create new projects and ideas under the Totally Locally banner (which themselves have won awards), and then shared how they did it with others. And that’s all we ask. We shared our good idea, you share yours with everyone else.
Here’s a little video by those Totally Locally Crickhowell types. Made with no budget but with lots of love, it uses the key messages that Totally Locally is all about. Maybe you could do something like this in your town? (Look out for ‘crazy-sofa-jumping-man, who is legendary after this!).
SOME AWARDS WON BY TOTALLY LOCALLY PEOPLE:
Crickhowell – Great British High St Award – Best High Street in Britain 2019 (+ Emma winning High St Hero Award)
Hebden Bridge -Great British High St Award 2018 (Best Market Town & Peoples’ Choice)
Leek runner up in Telegraph’s British High Street of the Year 2013. Action for Market Towns Business & Economy category winner 2013 for the Sunday Supplement Market.
Belper Winner of UK Govt. High Street of the Year 2014.
Brighouse NABMA Best Small Market for The Totally Locally Market.
Teddington Telegraph’s Top 5 British High Streets.
Lots of people who are heading up Totally Locally have been recognised by their communities in many ways. We know it’s not all about awards, but it just shows what great things can be achieved by working together.
and… Us!Winner of APSE Award 2013 – Best Community & Neighbourhood Initiative for Valley of Lights (using Totally Locally), Winner of The International Association of Town Centre Management (ATCM) Action Award 2010 for best marketing and branding strategy to increase vitality and viability into town and city centres, Winner of The Government’s Yorkshire & Humber Making a Difference Award 2010 For Outstanding Response to The Economic Downturn.Chris – Winner of the ‘Inspire Award 2013’ for Inspirational People of Calderdale (for Totally Locally & Valley of Lights).
Joining in with Totally Locally can create new groups, that don’t come under the TL banner, and in some cases Totally Locally fades to be replaced by other things influenced by it too. And that’s great. This isn’t about creating a ‘super brand’, it’s about helping people to help themselves.
So….. Give it a go, get excited, allow anyone to join in (please read FAQs for the few exceptions) and let your ideas flow. But still keep it loose, informal and fun.
We are still in the launch phase of the campaign but Totally Locally has given us a common, positive goal and a sense of focus on our community.
Karen BE, Yankalilla, Western Fleurieu, Australia
Inspired by the launch in Matlock & Townstock 2012, I (volunteer from Transition Belper) helped coordinate over 80 independents in Belper Town centre for a launch in May 2013. Part of the team winning best GB High Street 2014.
Ian Jackson, Totally Locally Belper, Derbyshire
We launched in Feb 2014 and could not do without the support of the Totally Locally Doers page. We love the positive, can do, go for it ethos of everything Totally Locally. And sometimes…it is seriously good fun!
Lorna Duffin, Totally Locally Burntisland, Fife
The only TL in Shropsire (so far). Launched June 2014. Had two fiverfests, made a video, got a permanent window display in town, lots of press including Modland Today, delvered 3,000 leaflets twice and just produced our first TL Broseley Hessian bag. Still learning but we’ve made a difference to our small town. Hard work but loving it!
Julie Owen, Totally Locally Broseley, Shropshire
We negotiated independent business’ access free accounting, Ran workshops for computer skills and starting out advice, Have up to 22 traders working from a pop up shop, Scarborough is becoming all ‘connected; again…it’s alright this Totally Locally lark!
Jo Swift, Totally Locally Scarborough, North Yorkshire
Launched November 2013 and making progress in fits and starts but lots of plans for 2015. The best part for our small town so far is the Totally Locally FB page. After a year we have other people starting to post. Love it.
Co owner of The Richard Harvey Collection, home furniture & accessory shop in south Warwickshire. I pitched the fabulous TL initiative to our town after a friend from Macclesfield told me about the campaign in her town. Over 50 independent shops attended over 2 information gatherings and we have started to create a buzz through FB which is going really well. Very excited about launching officially this year.
Louise Harvey, Totally Locally Shipston on Stour
Launched Totally Locally Malton and Norton in June 2013. We’ve had 2 Fiver Fests, a treasure hunt, and a Christmas Shopping special draw. 60 – 70 local shops and businesses are regularly involved. Now working in harmony with various local groups to make Malton and Norton even more lovely!
Emma Brooksbank and Helen Lowdell, Totally Locally Malton and Norton
We launched Totally Locally in Leek in Autumn 2011. Totally Locally has fostered a great collaborative spirit in the town’s independent businesses. Since then we started a new Sunday Market for local artisans called the Sunday Supplement which won an Action for Market Towns award, came runner up in the Daily Telegraph’s High Street of the Year competition, started the Cock & Buck story which has morphed in to Leek Fest, a full street festival in Leek town centre, seen the empty property vacancy rate plummet to under 6% and had lots of fun along the way. Occasionally the town was referred to as ‘Bleak Leek’ – it isn’t anymore!