We ask one thing: If you make a living from regeneration, from working for a private initiative that makes money from regeneration, or you are paid by a council, you don’t use our kit. This is because of the spirit of the kit centres around volunteers.
Also you will definitely struggle to run the campaign – this is from experience watching councils try. It doesn’t fit with ‘council way of working’.
Local Authorities & Councils have tried Shop Local campaigns over & over – most didn’t work. In our experience, this is for one reason. If a council tells a business what to do, and how to do it, it’s a bit rubbish, isn’t it? Someone who doesn’t run a business telling someone who DOES run a business HOW to run their business. Most people have a negative view of council-led initiatives (often unfairly) and so they will not engage. Also, there will then be an expectation of “What are ‘they’ going to do for me then?”. Which is exactly what kills it all.
If you’re a Council or ‘political animal’ and you think Totally Locally is right for your town, we run workshops to show the businesses of your town how to run the campaign. We will come in, identify the right people to take on the campaign, show them how to do it, and run workshops and talks for the town. This is chargeable.
You could try to, but a ‘paid for’ business association that relies on membership and excludes people who don’t ‘pay in’ will not work! If you want to run it on these grounds, we ask that you include every single business in the town in the campaign, even if they refuse to be involved with your organisation.
Totally Locally is given away in good faith. We ask that you repay this good faith by making the campaign completely inclusive. This is a condition of you using the kit.
There are a lot of good people doing good things in many organisations. But they are there to do what they set out to do.
Most associations like this have a membership scheme. We’ve heard “I paid 20 quid to join the business association 10 years ago and they did nothing for me!”.
People have pre-conceived ideas about these associations. They may have had a bad experience in the past and that will make them not to want to get involved in Totally Locally if it is run by them.
Totally Locally has to be seen as a “No membership, no paying to join (with perhaps voluntary donations for printing etc), non-exclusive” thing.
Our experience has shown it will make it a lot harder to create an all-inclusive campaign. It also causes friction within the town – so you shoot yourself in the foot at the first hurdle, and damage the brand of Totally Locally. That’s why we say this can’t happen.