A Timeline: If you roughly follow this it will all be just fine…
1 Invite businesses to hear about Totally Locally
2: Get Your Team Together
3: Launch the £5 Message for Your Town (use press release & social media to promote)
4: Hold a Launch Event
5: After a month or 2 Run a Fiver Fest
6: A Couple of Months Later Launch The Magic Tenner Campaign
7: Go a bit Jazz & do what you like (you should have a good recognition of Totally Locally by this time). You can do a Totally Locally Market, a Festival, a parade – anything.
Use all the bits below to back this up from the start – the Manifesto, Did you Know, The Declaration of Independents, the ‘We Recommend’ poster, etc.
Extra: Many Towns repeat the Fiver Fest 2 or 3 times a year. It works. With The Magic Tenner, some places have done a “Tenner Trail” with offers for £10. This works too. Do A Map with all the shops in your town (see examples on this site) and use them for events – people love them.